INON.

NAME: Inon Ben Ishay | BASE: Arad, Israel
AGE: 32 | @: @coach_inon_bi
3 WORDS TO DESCRIBE YOU: Never give up.
HOW LONG HAVE YOU BEEN SKIPPING?: 1 year, 8 months.

STORY.

WHY DID YOU WANT TO BECOME A RUSH ATHLETE?
I started jumping because I saw one of Rushie’s combos and realised that skipping is so much more than just jumping. I realised how much fun it is - and once I’d started, I wanted to influence more people to get into it. I feel like being a Rush Athlete will allow me to give my best contribution to the world - from teaching my friends and family cool tricks to reaching everyone on the planet! I really believe in the product - I want to help people be the best they can be. 

HOW HAS SKIPPING IMPACTED YOUR LIFE?
Skipping is the first sport that made me feel like I can control everything - it’s all up to me - no other players, no rivals. I feel so connected to skipping as a sport - I got OCD, perfecting every move - skipping is the only sport for me, that allows this. 

INSPIRE.

“If someone else can do it, so can I - just don’t quit! That’s how I got my skills.” - I say this to the customers in my studio every single day.